The long and simple is... houses should not cost what they do.
Innovation has changed almost every area of life, yet we are essentially building houses the same way we have for over 200 years. As Henry Ford revolutionized the car industry, there are many lessons about efficiency and cost savings we can learn to improve our home building industry. We believe innovative builders have the answers to today's skyrocketing housing prices and the growing problem of homelessness. We are teaming with top builders to find and implement these necessary changes.
One solution is to standardize certain stick-building techniques and designs, while still allowing customer input and customization. Todays home buyers are also rethinking how much house do they truly need? What is too big? What is too small? ...What is just right?
Another exciting idea is the implementation of the concept of sport into the world of home building. By celebrating excellence and innovation through competition, new ideas and changes are naturally promoted and encouraged.
Check out this recent podcast for more information: